将 HTML5 游戏用于零售业务

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                将 HTML5         游戏用于零售业务Utilizing         HTML5 Games for Retail Business

Most retailers have to face intense competition, especially now that online stores are easier to set up. One of the effective methods to stay ahead of the pack is to use HTML5 games to bring in new customers and retarget past shoppers back into the retail stores.

Supermarket chains, apparel, and other types of retailers can collaborate with HTML5 experts to create a game that markets their services.

Games are engaging because it makes an audience think and interact with a virtual world and other players online. When they get hooked on a game, they’ll play it over and over again. This can lead to better brand recognition and build strong relationships with a target market.

大多数零售商必须面对激烈的竞争，尤其是现在网上商店更容易建立。保持领先地位的有效方法之一是使用 HTML5 游戏来吸引新客户并将过去的购物者重新定位到零售店。

连锁超市、服装和其他类型的零售商可以与 HTML5 专家合作，创建一个推销他们服务的游戏。

游戏之所以引人入胜，是因为它让观众思考并与虚拟世界和其他在线玩家互动。当他们沉迷于游戏时，他们会一遍又一遍地玩。这可以带来更好的品牌认知度并与目标市场建立牢固的关系。

HTML5 games can take advantage of a rewards system. Giving free coupons, in-game items, or actual products will give audiences a reason to visit a store or website. For better engagement, rewards systems can be done as competitions or raffles.

HTML5 technology is cost-efficient. any HTML5 game engine can be reskinned with a brand to reduce production costs.  Furthermore, games built with HTML5 are playable with any modern computer devices such as smartphones, laptops, tablets and many more.

Retailers could also transform any HTML5 game into a lead generation tool. Just add in registration forms to gather leads for future marketing purposes. Check out this white label trivia quiz game to know how lead generation is implemented on games.

Read this case study to learn more about the advantages of this marketing tool.

HTML5 游戏可以利用奖励系统。提供免费优惠券、游戏内物品或实际产品将使观众有理由访问商店或网站。为了更好地参与，奖励系统可以作为比赛或抽奖来完成。

HTML5 技术具有成本效益。任何 HTML5 游戏引擎都可以用品牌重新换皮，以降低生产成本。此外，使用 HTML5 构建的游戏可以在任何现代计算机设备上玩，例如智能手机、笔记本电脑、平板电脑等等。

零售商还可以将任何 HTML5 游戏转变为潜在客户生成工具。只需添加注册表即可为未来的营销目的收集潜在客户。查看这个白标琐事问答游戏，了解如何在游戏中实现潜在客户生成。

阅读此案例研究以了解有关此营销工具优势的更多信息。